6/4/2026 · Robin TrueLove
Private money vs hard money: which one to call first
Both fund deals fast. Both cost more than a bank. But they're not the same — and using the wrong one will eat your spread.
Real estate investors throw "private money" and "hard money" around like they mean the same thing. They don't.
## Hard money
- Comes from a licensed lender or fund
- 8–14% rate, 1–4 points, 6–24 month term
- Strict LTV / ARV limits, often 65–75%
- Wants appraisal, scope of work, draws on a schedule
- Speed: 7–14 days typical
## Private money
- Comes from a person — doctor, dentist, retired investor, family friend
- Rate and terms are whatever you negotiate (often 8–12%, no points)
- Flexible LTV based on YOUR relationship, not a formula
- Less paperwork, often no draws, sometimes interest-only
- Speed: 3–7 days if the relationship is warm
## Which one first?
Call private money first on small spreads, fix-and-flips under $200k, and sub-to deals where you need clean cash for arrears. Call hard money for bigger projects with formal scopes and where you're fine paying for the predictability.
## Where TLBC fits
Inside the Club, lenders and funding partners post capital availability the same way wholesalers post deals. You don't cold-call strangers — you match.
Need $80k for a 30-day flip in Tampa? The Prosperity Circle surfaces lenders who actually fund that exact profile. No more guessing whether your call is going to a "fund" that never funds.
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